According to @elevenlabsio, ElevenLabs has introduced the ChromaAwards, positioning it as the 'Olympics' for AI-driven film, music, and gaming. This global competition highlights how creative AI tools are transforming storytelling, reducing barriers to entry, and enabling diverse creators to participate in content creation. The ChromaAwards aims to accelerate adoption of generative AI in media production, opening up new business opportunities for startups and established companies looking to leverage AI for scalable, innovative content. (Source: @elevenlabsio, August 11, 2025)